Every business feels the current credit crunch. From insolvent banks being bailed out or declaring bankruptcy worldwide to auto makers around the planet cutting off their working force by the thousands. Even the online casino business is heading for a downturn. One of the many online casino sites out there, La Isla Casino, have taken this into consideration and made some changes to their operation and casino bonus structure.
"We see that the number of sign ups and deposits are more or less the same but the average deposit amount has dropped by 30%" says casino manager Afshin Ertanin. "As a result of that we have to cater to a market based on smaller deposits."
"We are now offering our clients an opportunity to get a bonus on every deposit they make, starting from as low as 21 pounds. Our welcome bonus will give players 100% matching bonus on their first deposit and 150% matching bonus on their second deposit, when depositing as little as 20 pounds. We feel that too many casinos' today spend a lot of energy towards the high roller. The average player who likes to make a wager now and then seems to be forgotten.
With the fully automated bonus structure La Isla Casino allows the players the full freedom to choose if they want a bonus on every deposit or not. And since it is fully automated bonuses are in their accounts the second they make a deposit. To see the full list, go to http://www.laislacasino.com/casino-promotions.php
"The online casino industry will have to rethink their strategies in the coming years as more and more people are losing their credit cards. Plus the fact that many banks have blocked their customers from making deposits with their credit cards to a licensed casino we are focusing on alternative and safe ways of depositing and making withdrawals".
Offering special bonuses when players use payment methods such as U-Kash, ClickandBuy and Click2Pay does make it easier for the player and the casino, and is something that we are utilising to full effect.
"The fully automated casino bonus is very simple, we have set up specific amounts for the player to deposit that will automatically trigger a bonus. Every time a player makes deposits of sums such as 21, 31, 41, 51, 61 and so on they will automatically get a bonus.
"Yes, we are mainly an online slots casino and our automatic bonuses are for online slots games. But we do offer a special table games bonus for Black Jack, Poker, Roulette and Video Pokers to regular players. And the weekly free bonus we issue every Wednesday to our regular players can be used on any game - except progressive games.
"Of course the credit crunch will affect us as well as the other brands out there, but I think we are well prepared for it and are not that worried. We started changing our marketing strategy in early 2008 preparing for this so I am confident that la Isla Casino can ride through the coming months or years of market downturn," said Afshin.
The online casino market, and the gambling market (both online and brick and mortar) in general, are taking a hit from the global credit crunch, as is evident from seeing some of the smaller players being forced to sell their business. Online gambling businesses will have to rethink their strategies if they are to survive the current recession.